[Fla-ffb] Fixed: FLA Webinar for Friends, Foundations and Boards

Wed Mar 20 09:40:06 EDT 2019

Thinking Outside the Box
A webinar for Friends, Foundations and Boards

Date: Wednesday, April 10, 2019
Time: 12pm-1pm EST

Register Here 
<https://urldefense.proofpoint.com/v2/url?u=https-3A__attendee.gotowebinar.com_register_5059707716778292738&d=DwIFaQ&c=HPMtquzZjKY31rtkyGRFnQ&r=yHm76DE3yq7ZOd8AnehNtXVK90VRDtoVczqWBjW83AY&m=LlM6niRjdpHbi66GQB7tjKdY0YIcp2oQnaCa-WPAPFw&s=yp1dof51kk4VSLPO7f_MCoGgiZGgGa-Ekv_H95MoC1o&e=>

Former librarian and broadcaster Ed Rossman introduces some concepts 
borrowed from broadcasting to build revenue and partnerships.

His talk will illustrate:
The difference between naming rights and sponsorships
Avoiding a rookie mistake in negotiations; how not to undersell or 
oversell what you have to offer
The four key steps in sponsorship development
How to create a program or service value that prospective sponsors will 
want to share with others
A unique fundraiser that the public and business community will love

Takeaways will include:
Exercises on policy development, discovery for sponsors, establishing 
value and competitive analysis.
Guidance on creating library-friendly sponsorship contracts
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