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<span style="background-color:#FFFFFF;font-family:Helvetica;font-size:16pt;">Thinking Outside the Box</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">A webinar for Friends, Foundations and Boards</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Date: Wednesday, April 10, 2019</span></div>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Time: 12pm-1pm EST</span>
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<span style="color: rgb(5, 99, 193); font-family: Helvetica; background-color: rgb(255, 255, 255);">Register Here</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Former librarian and broadcaster Ed Rossman introduces some concepts borrowed from broadcasting to build revenue and partnerships.</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">His talk will illustrate:</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">The difference between naming rights and sponsorships</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Avoiding a rookie mistake in negotiations; how not to undersell or oversell what you have to offer</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">The four key steps in sponsorship development</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">How to create a program or service value that prospective sponsors will want to share with others</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">A unique fundraiser that the public and business community will love</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Takeaways will include:</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Exercises on policy development, discovery for sponsors, establishing value and competitive analysis.</span>
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<span style="font-family: Helvetica; background-color: rgb(255, 255, 255);">Guidance on creating library-friendly sponsorship contracts</span> </div></div>
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